Food photography – Why a food photographer and not a “regular” photographer?

The proof is in the pudding, so to speak…   If you can find a “regular” photographer that can supply you with the quality of food photography that you want to represent your business, then go for it!  But since you’re here reading this web page, I’m assuming that you can discern between good and mediocre food photography.  You’d be surprised at how many people can’t.  And that’s ok.  Without mediocrity, excellence is seen quite so easily.

The truth is that food photography, at its highest level, takes many specialty photographic techniques, and even specialty photo equipment, that most photographers do not possess.  I use different types of lights to create different moods.  I use mirrors and reflectors in very unique and seemingly mysterious ways to bring out the shape and texture in your food, so that the viewer can see, feel, and almost taste your food.

In this industry, experience does matter.  I’ve photographed just about every type of food is, dozens of times.  Each time, I learn a little more and a little more.  I try as hard as I can to avoid getting into any ruts.  I try to approach all jobs with a new, fresh approach, but all that experience can’t help but show itself in the quality of work that I produce. 

Not only does quality depend on experience, but with experience, the speed of work increases too.  That translates to getting more done in a given time period, which means savings to the customer, you!

Food photographer including video